Snap
In short
Snap is a mobile technology company that focuses on visual communication through disappearing messages and augmented reality filters.
In plain words
It is the company behind the Snapchat app. Instead of keeping posts forever, messages and photos vanish after they are seen. It uses clever digital effects to change how your face looks in photos.
A simple example
You take a photo of your dog and add a digital hat using a filter. Once your friend views the photo, it disappears from the chat history.
Why it matters
It changed how young people communicate by making digital interactions feel more private and temporary. The company also leads in developing augmented reality tools for mobile phones.
Easy to mix up
Do not confuse it with the 'snap' sound made when breaking something or the card game of the same name.