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Polestar

In short

Polestar is a Swedish automotive manufacturer specialising in the production of high-performance electric vehicles. The company operates through an asset-light model, using manufacturing facilities owned by Volvo and Geely.

In plain words

It is a car brand that only makes electric cars. Instead of building its own factories, it uses existing plants from its owners to make the vehicles.

A simple example

A customer might buy a Polestar 2, which is a fully electric saloon car designed with Swedish styling.

Why it matters

It represents a shift towards sustainable transport by focusing entirely on battery power. Its partnership with Volvo and Geely allows it to scale quickly without the massive cost of building new factories.

Easy to mix up

Do not confuse the car brand with the celestial star used for navigation.

Sources

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