Le Juste Prix
In short
A French television game show where contestants attempt to guess the correct retail prices of various consumer goods. It is the official French adaptation of the American programme The Price Is Right.
In plain words
Players look at prizes like cars or kitchen gadgets. They must guess how much these items cost without going over the actual price. The person closest to the real value wins.
A simple example
A contestant sees a new washing machine on stage. They shout out a price, and if it matches the shop label exactly, they win the machine.
Why it matters
It is a long-running staple of French broadcasting with several different versions spanning decades. It remains a popular way for audiences to engage with consumer culture through entertainment.
Easy to mix up
Do not confuse it with the American original, The Price Is Right, which uses the same format but different hosts and prizes.