Keynote Apple
In short
Apple is hosting its 'Welcome Home' launch event today, 13 October 2026, to unveil new smart home technology and updated hardware.
In plain words
This event focuses on products for the home rather than computers or phones. It is expected to introduce the HomeView smart display, a new Apple TV 4K, and an updated HomePod mini.
A simple example
A customer might buy the new HomeView display to control their smart lights and music using a revamped Siri.
Why it matters
The event signals Apple's growing push into the connected smart home market. It also introduces new sensor technology for the Apple Watch Series 12 and Ultra 4.
Easy to mix up
Do not confuse this specific 'Welcome Home' event with Apple's major annual iPhone launch events.