Gen Z
In short
People born between 1997 and 2012 who follow the Millennial generation.
In plain words
This group is often called Zoomers. They are the first generation to grow up with social media and smartphones as a normal part of life.
A simple example
A person born in 2005 who uses TikTok and Instagram to communicate with friends is part of Gen Z.
Why it matters
They are changing how businesses market products and how people approach work and politics. Their digital-first lifestyle influences global culture.
Easy to mix up
Do not confuse them with Millennials, who were born earlier and grew up before the smartphone era.