Die Hohle Der Lowen
In short
Die Höhle der Löwen is the German version of the business reality television programme Dragons' Den. It features entrepreneurs pitching business ideas to a panel of investors to secure funding.
In plain words
People with new business ideas appear on a TV show to ask wealthy investors for money. If the investors like the idea, they offer to invest in the company in exchange for a share of the business.
A simple example
A baker wants to open a chain of shops but lacks the cash. They pitch their plan on the show, and one investor agrees to provide £50,000 for 10% of the company.
Why it matters
It helps small businesses grow quickly through professional investment. It also teaches viewers about entrepreneurship and how business deals are made.
Easy to mix up
Do not confuse it with the British version, Dragons' Den, or the American version, Shark Tank.