Burger King Hello Kitty
In short
Burger King has launched a limited-edition Hello Kitty and Friends King Jr. Kids' Meal featuring six collectible toys in mystery blind boxes. A rare golden Hello Kitty figure is hidden among the toys, offering collectors a chance to win a complete set.
In plain words
Children and collectors can buy special meals that come with a surprise toy. There are six different characters to find, but one special golden version is very hard to get.
A simple example
A customer buys a King Jr. Meal and receives a mystery box containing a small Hello Kitty figure. If they are lucky enough to find the golden version, they might win all six toys in the collection.
Why it matters
This promotion uses the 'blind box' trend to encourage repeat visits and collecting. The rare golden toy creates excitement and a sense of competition among fans.
Easy to mix up
Do not confuse this with Burger King's previous limited-edition collaborations with Paw Patrol or Dragon Ball Super.
Sources
- Golden Hello Kitty Toys Hide Inside New Burger King Kids’ Meals
- Burger King Hello Kitty Kids' Meal: Here's how to get collectible toys and a golden Hello Kitty in California
- Burger King's new Hello Kitty kids' meal comes with a blind box
- Burger King Hello Kitty launch adds six toys and a golden chase item