Black Friday Sales
In short
Retailers offer massive discounts on a wide range of products on the Friday following the American Thanksgiving holiday.
In plain words
It is a huge shopping event where shops lower their prices significantly. People use this day to buy gifts or expensive items for much less money than usual.
A simple example
A person might buy a new television or a laptop at half the normal price during the sale. This often happens online and in high street shops.
Why it matters
It marks the official start of the Christmas shopping season. For many businesses, it is the most profitable day of the entire year.
Easy to mix up
Do not confuse it with Cyber Monday, which focuses specifically on online deals the following Monday.