Amazon Prime
In short
A paid subscription and loyalty programme from Amazon that provides members with extra benefits like fast delivery and digital entertainment.
In plain words
You pay a monthly or yearly fee to join. In return, you get free, quick shipping on many items and access to movies, music, and books.
A simple example
A customer pays for a Prime membership to get a new book delivered to their house the next day without paying extra for postage.
Why it matters
It encourages people to shop more frequently on Amazon by making delivery feel free and instant. It also creates a large group of loyal customers who use many different Amazon services.
Easy to mix up
Do not confuse it with Amazon Music Unlimited, which is a separate subscription just for music.