Ad
In short
A method of communication used to draw attention to a product, service, or idea. It aims to persuade people by highlighting specific benefits or qualities.
In plain words
Companies pay to show messages to people. These messages try to convince you to buy something or change your behaviour. You see them on TV, websites, and billboards.
A simple example
A soft drink company pays for a colourful poster at a bus stop. The poster shows a cold glass of soda to make people feel thirsty and want to buy one.
Why it matters
It helps businesses grow by finding new customers. It also funds much of the free content we use, such as social media and television.
Easy to mix up
Do not confuse advertising with public relations, which focuses on managing a brand's reputation rather than direct promotion.